Faithful Farming’s Value: Why the Ability for Faithfulness Makes a Difference
It means something like “loyalty” or “truthfulness.” These are”old” words; people not use them as much today because they might sound boring and unimportant. People prefer words like “situational” or “flexible.” The word “faithful” has at its core the concept of a bulky truth.
Faithful Farming is faithful. In a practical context this means we tell investors truths, even when it’s difficult. Naturally sometimes we are mistaken because we cannot control the weather or market prices. If we are mistaken, we admit it. This closes the gap between words and reality. Truth is upheld.
This value is for you to experience that our communication is what it should be: faithful. You can help us with that!